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354 Gravilla St. La Jolla, CA 92037 USA phone:(858) 459-1211 fax:(858) 459-8122
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Private |
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| www.noliemri.com
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| Research Sector |
Medical Devices & Tech |
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| Summary Description |
| MRI and human brain mapping techniques for the objective measurements of truth and deception |
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| Management |
| Joel Huizenga, Founder and CEO; Michael Willoughby, Ph.D., CFA, Chief Financial Officer; Lawrence Weisdorn, Senior Vice President;
Gia Honnen Weisdorn, JD, LLM, MBA, Corporate Counsel;
Russell W. Anderson, Ph.D. Vice President of Operations & CTO;
Charles Hahm, Project Manager; Tzyy-Ping Jung, Ph.D., fMRI and EEG Product Development; James G. Leatham, Near-Infrared Spectroscopy Product Development; Evelyn H. McConathy
Patent Attorney; Joel S. Lisker, JD, Marketing and Sales Liaison for the Federal Government |
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| Keywords |
| imaging, MRI, fMRI, functional MRI, lie detector, deception, brain imaging, polygraph |
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| Description |
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No Lie MRI develops proprietary products that objectively measure intent, prior knowledge, and deception via analysis of functional Magnetic Resonance Imaging (fMRI) data.
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| Products / Services |
The No Lie MRI software, developed by the Vera Source division of No Lie MRI Inc., is able to evaluate truthfulness using fMRI information. This methodology is currently used in the 'Vera Centers', which are independently licensed and owned locations performing truth verification interviews. A separate division of No Lie MRI, Veracity Sciences, is focused on developing the use of No Lie MRI software in the U.S. military, government agencies, law enforcement agencies, and in foreign governments.
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| Technology / Differentiation |
| The No Lie MRI software uses algorithms that analyze fMRI data in conjunction with proprietary fMRI human brain mapping techniques to identify localized brain activity, thus gauging the extent of truth and deception.
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| Market / Customers |
The market size for lie detection is conservatively estimated at $3.6 billion per year. No Lie MRI software is projected to have an accuracy rating of 99% for verifying truths or identifying lies when development of the product is complete, a level of accuracy not previously achieved by any method. As a result, No Lie MRI, Inc. will have the ability to gain market share quickly and is expected to enlarge the market well beyond the levels achieved by polygraph testing.
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| Status |
| No Lie MRI is presently testing in Tarzana, California, with additional centers to open soon. |
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