|
Physicians Interactive Holding |
|
|
293 Boston Post Rd. West, Suite 320
Marlborough, MA 01752 USA
phone:
fax:
|
|
| Symbol |
Private |
| Founded |
1995 |
| Employees |
200 |
|
|
| www.physiciansinteractive.com
|
|
| Research Sector |
Healthcare Services |
|
 |
| Summary Description |
| Physicians Interactive Holdings, through its wholly owned subsidiary Skyscape.com, Inc., is the leading resource for healthcare information, medication samples and mobile decision support tools to medical professional everywhere. We use the full power of our network to bring clinicians and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better.
PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions.PI?s proprietary platform provides services that include: eDetailing, eSampling, clinical updates, eNewsletters, market research, data analytics, and mobile solutions. PIH effectively complements life science companies? offline marketing strategies and provides digital tools that help HCPs meet their patients? needs.
PIH was developed in 2008 with Physicians Interactive as its core company and has been actively expanding its capabilities with physicians and health care professionals. PIH has also made two important acquisitions ? MedManage Systems, the nation?s leading provider of online, on-demand prescription drug sampling, and Skyscape Inc., the worldwide leader for trusted medical information delivered via mobile devices and the Internet. With the addition of MedManage and Skyscape, PIH has added new content and product delivery platforms, doubled its physician network and added more than one million health care professionals to its database. |
|
| Management |
| Donato Tramuto, CEO & Vice Chairman; Sanjay Pingle, President; Sandeep Shah, Chief Innovation Officer; Devin Paullin, EVP of Corporate Business Development; Kartik Shah, CTO |
| |
|
|
| |
|
| Keywords |
| eDetailing, eSampling, clinical updates, eNewsletters, market research, data analytics, mobile solutions |
|
|
|
| Description |
|
Physicians Interactive Holdings, through its wholly owned subsidiary Skyscape.com, Inc., is the leading resource for healthcare information, medication samples and mobile decision support tools to medical professional everywhere. PIH use the full power of their network to bring clinicians and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH was developed in 2008 with Physicians Interactive as its core company and has been actively expanding its capabilities with physicians and health care professionals. PIH has also made two important acquisitions "MedManage Systems", the nation's leading provider of online, on-demand prescription drug sampling, and Skyscape Inc., the worldwide leader for trusted medical information delivered via mobile devices and the Internet. With the addition of MedManage and Skyscape, PIH has added new content and product delivery platforms, doubled its physician network and added more than one million health care professionals to its database. Physicians Interactive Holdings is owned, in part, by Perseus LLC, a merchant bank and private equity fund Management Company. |
|
| Products / Services |
PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. PI's proprietary platform provides services that include: eDetailing, eSampling, clinical updates, eNewsletters, market research, data analytics, and mobile solutions. PIH effectively complements life science companies' offline marketing strategies and provides digital tools that help HCPs meet their patients' needs.
|
|
| Technology / Differentiation |
| From its beginnings in 1995, Physicians Interactive has led the way in direct-to-HCP marketing. With the launching of the first 10-minute physician connection Web-based program in 1996, Physicians Interactive has worked to shorten the distance between you and your physicians.
In 1997, our first conjoined 2-wave interactive program created a measurable shift in HCP behavior for prescription writing. Physicians Interactive built on this history of innovation with:
2001 introduced the My PI user-profile sensitive portal
2002 launched survey and convention products
2003 saw the emergence of Flash as the primary eDetailing format
2004 ushered in the first multi-channel campaigns; the first of which incorporated an eDetail, convention program, and a survey with multiple recruiting channels
In 2007, PI relationship management platforms were introduced to the pharmaceutical industry
In 2008, PI was acquired by Perseus Partners VII, L.P., a fund managed by Perseus, L.L.C.; Allscripts collaboration agreement finalized
2009 saw PI acquire MedManage?, an e-Sampling company, and Skyscape?, a leading mobile medical information provider
In 2010, PI initiated strategic partnerships with PDR and SampleMD; Launched the InfoScript ? a sponsored physician resource within ePrescribing systems
Over our history, PI has defined the direct-to-HCP marketing campaign, and we will continue to innovate and bridge the gap between you and your physicians. |
|
|
| Competitors / Substitutes / Alternatives |
ePoctrates
|
|
| Funding |
| Private equity funded through Perseus LLC. Seeking additional investment |
|
|
|
|
|
|
|
Biotech & Specialty Pharma
Healthcare Services
Medical Devices & Tech
OneMedPlace Member
AdvaMed Members