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2795 E. Cottonwood Parkway, Ste. 660 Salt Lake City, UT 84121 USA phone:(888) 423-7834 fax:801-365-3000
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| Symbol |
SNCI |
| Exchange |
NASDAQ |
| Founded |
0 |
| Employees |
664 |
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| www.sonici.com
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| Research Sector |
Medical Devices & Tech |
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| Summary Description |
| Hearing aid products with the latest digital technology |
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| Management |
| Samuel L. Westover, President and CEO; Stephen Wilson, CFO; Richard V. Scott, Vice President of Worldwide Marketing; Jeffrey R. Geigel, Vice President, North American Sales; Christie R. Mitchell, Vice President, Manufacturing Operations; Victor Bray, Ph.D., Vice President & Chief Audiology Officer; Jerry DaBell, Vice President, Research and Development; Brent H. Shimada, Vice President Administration and General Counsel; Jorgen Heide, Senior V.P., Business Development |
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| Keywords |
| digital, hearing, aids, hearing loss, HIV, AIDS |
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| Description |
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Sonic Innovations, Inc. designs, develops, manufactures and markets advanced digital hearing aids and auditory testing equipment. |
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| Products / Services |
Sonic's Innova, Applause, Natura 3, Natura 2SE, Altair, Tribute, and Quartet hearing aid product lines incorporate the company's digital signal processing platform in various models; the hearing aids are available in behind-the-ear, in-the-ear, half-shell, in-the-canal, minicanal, and completely-in-the-canal styles.
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| Technology / Differentiation |
| Digital signal processing (DSP) technologies are embedded in the smallest single-chip platform currently installed in a hearing aid. |
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| Market / Customers |
Sonic Innovations, Inc. is a participant in the rapidly growing global hearing aid industry, estimated at $2 billion.
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| Competitors / Substitutes / Alternatives |
Sonic's main competitors are Siemens GmbH, Starkey Laboratories, Inc., Widex A/S, William Demant Holdings A/S, Phonak S.A. and Great Nordic A/S.
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| Strategy |
The company is committed to being the hearing healthcare provider of choice to customers who value unparalleled levels of service and quality, great products and competitive pricing.
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| Status |
| In April 2008, the company launched two new small hearing aids-the Velocity (TM) miniBTE and the ion (TM) 400. The Velocity (TM) miniBTE represents the newest addition to the company's premium line of hearing aids, and is the smallest Velocity (TM) behind-the-ear model available. Meanwhile, the ion (TM) 400 is the newest addition to Sonic Innovations' smallest hearing aid line and falls into the category of micro behind-the-ear products. |
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