Medical Devices & Tech


1333 N. California Blvd. Suite SL-30
Walnut Creek, CA 94596 USA
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Research Sector Medical Devices & Tech

Summary Description Whiter teeth in a one hour procedure.

Management Dr. Julian Feneley, President and CEO; Kenneth A. Czaja , CFO; Dr. Roland Guglielmi, Chief Information Officer; Phil Powell, Chief Marketing Officer

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Keywords: teeth, teeth whitening, tooth-whitening, dental


Updated: Apr. 01, 2013


BSML, formerly Brite Smile, develops, distributes, markets, sells and leases teeth whitening technology, products, systems and services. ......view more

Products / Services

Calprox whitening toothpaste, alcohol-free crystal clear mouthwash, sugar free chewing gum, branded Oral B tooth brush, To Go personal whitening pen.......view more

Technology / Differentiation

Treatment consists of a gentle hydrogen-peroxide whitening gel activated by a special, patented light operating in the gentle "blue spectrum."...view more

Market / Customers

BSML's products are distributed in salon settings known as BriteSmile Professional Teeth Whitening centers, through independent dental offices, and on the Internet.......view more

Competitors / Substitutes / Alternatives

Biolase Technology Inc., Colgate-Palmolive Co, Professional Technologies Inc. (privately held)...view more


The company was founded in 1984 as BriteSmile Inc. and changed its name to BSML, Inc. in November 2006. ...view more