Key Steps to Successful New Product Development

  • Tuesday, January 10th, 2012. 10:00AM – 10:50AM.

    For most entrepreneurs, getting a product designed, approved by the FDA, into manufacturing and out to hospitals and clinics is the ultimate vision of success. The successful pursuits of funding and interfacing with board members, investors, and clinicians are often seen as the means to success. While important, successful startups follow a repeatable pattern of activities that embodies a much different focus.


    1. Detailed planning of the total product lifecycle as the first step of the start‐up activity. This includes all financial, resource, and scheduling of activities related to development, design, engineering, manufacturing, promotion and sales, distribution, maintenance and disposal of products. This represents an
    integrated approach in which the trade‐offs and interactions of the product technical aspects, design, manufacturing, and business issues are all identified and optimized at the beginning of the project.

    2. Detailed development of the user experience for all stake holders in the lifecycle of the product. Extensive use of use case studies and task analyses for each user in the product lifecycle are needed to fully reveal the issues associated with the user experience. User experience is the single largest factor in product acceptance.

    3. Leadership and teambuilding is core to an effective start‐up. Of these, just two or three key areas of focus can be the difference between a successful company and a failed start‐up.

    To make this all work, successful start‐ups have a risk‐adjusted process that addresses all activities from beginning to end.

    The presenters will provide the audience a detailed discussion of simple, actionable steps any entrepreneur can take to put these ideas to work for them and their organizations.


    Christian Haller, Executive Director, Product Development Division, MPR

    Christian Haller joined MPR in 1985. Since 2000, he has served as the General Manager and Executive Director of the Product Development Division of MPR Associates. As a recognized thought-leader in the areas of New Product Innovation and Technology Development, Mr. Haller contributes strategic guidance and vision to clients ranging from start-ups to Fortune 100 companies. Under his guidance, MPR has taken over 100 companies from start-up through commercialization. While the focus is on life science and green technology projects, Mr. Haller has managed a multitude of projects including automotive, aerospace, and industrial and consumer products. Mr. Haller earned a Master of Science degree in Mechanical Engineering and a Bachelor of Science degree in Mechanical Engineering from the University of Virginia.

  • This workshop, is sponsored by MPR Product Development, a global engineering and design firm, specializing in the development of first-of-a-kind medical technologies and products. MPR works with their clients as an independent development partner from conceptualization through technology transfer. They provide all engineering, research and development, design, and prototyping services needed to successfully commercialize their clients’ products using internal resources exclusively.

    Learn more about MPR Product Development